We have added a new report in the Reports Menu for the ad system called XML Live Traffic to check the response of XML feeds.

You can see the report has some numbers. These numbers reflects the number of queries for XML feeds.

You will have the option of viewing the report for an individual XML feed or all the XML feeds.

There are 3 columns, they consist of Good, No Ads, and Bad. You can see the definitions of each heading.

Good: the number of query which can display the result.
No Ads: the number of query which cannot display the result.
Bad: the number of query which times-out.

Usually, if the XML feed has a high number of bad queries, the ad system will not use this XML feed.

More and more ad system users are beginning to use 3rd party XML feeds in the ad system. Many ad system users still wonder what an XML feed is. XML (Extensible Markup Language) is data delivery that enables users the ability to define their own elements for sharing structured data. XML feed is a type of paid insertion which a search engine receives information about an advertiser’s web sites by XML.

For displaying XML feeds in our ad system, advertisers pay either on a CPC (cost per click) basis or on a CPV (cost per view) basis.
To see the difference between CPC and CPV XML feeds, ad system users can copy and paste the XML Feed to the browser and see the XML result.

For CPC XML feed, the result must have a title, description, bid, display URL, and redirect URL. Please take a look at the example below:

For CPV XML feed, the result must have redirect URL and bid. Please take a look at the example below:

Implementing 3rd party XML feeds into our ad system is very easy. Please follow the steps below:

Step 1
Enter XML Feed URL > Name of the feed > Campaign Type feed will return results for > Feed will be used for > Feed has adult content or not > Refer Check > Minimum Price > Accept Traffic from countries > Profit Share > Click Next Step.

Step 2
Set Parameters such as keyword, IP and user agent > Click Next Step.

Step 3
Set System tags such as title, description, display URL, rURL and price > Click Save.

One of the many great things about our Open Ad Exchange is the support for integrating 3rd party ad servers through XML Feed exchange and 3rd party JavaScript codes. We’ve created a step-by-step document to guide you through the process of implementing XML Feeds on your system.