Posts Tagged ‘unsold traffic’

How our contextual targeting works

Tuesday, August 11th, 2009

The reason we need to explain how our contextual targeting works is because some ad system users may have misconceptions of how our contextual targeting works. Please take a look at the steps listed below to get an understanding of how our contextual targeting works.

1. Our contextual targeting technology works by spidering the website and looks up relevant keywords.
2. For the first time the ad displays, our system will target contextually for the keywords/channels that the advertiser enters in their campaign.
3. An example of the keyword you may have chosen would be insurance and the website the ad was displayed would be www.abc.com/insurance.
4. After the contextually targeted ad has displayed at one page (e.g. http://www.abc.com/insurance), our ad system will cache the domain (e.g. http://www.abc.com) and the keyword (e.g. insurance).
5. So if someone visits the same domain with a different page (e.g. www.abc.com/health), our system will consider the cached domain (e.g. http://www.abc.com) and the keyword (e.g. insurance) and display the same contextually targeted ad at (e.g. www.abc.com/health).

The advantage of our contextual targeting is that earnings will increase and more ads will get displayed. If we turned off this feature the unsold traffic would increase by 30% and therefore fewer ads will get displayed. The ad system user can contact us if they wish to turn off this contextual targeting feature.

Unsold Traffic

Friday, July 31st, 2009

Unsold traffic or otherwise known as unsold inventory is an impression from your publishers’ sites or network partners’ sites that has not been monetized. Our ad system count ads that do not get displayed as unsold traffic. You can utilize your unsold traffic to setup default ads to help promote your own website along with other products or services your company may offer. You can also use your default ads to drive traffic to other websites or blogs as well.

To view the unsold traffic please follow the steps below:
Billing Menu->Network Admin Fee->Network Sales Traffic Report

Below is an example of the total unsold traffic in your ad network:

Unsoldtraffic

Another useful resource that can show unsold traffic in greater detail is the Ad Format Traffic Report. You can search for all the different ad sizes that you have on your network so that you can figure out what ad types and sizes your network needs. For instance, if you have a high volume of unsold traffic for full banner ad size then you will need to obtain full banner ads to minimize your unsold traffic.

To view the unsold traffic for a specific ad format please follow the steps below:
Reports Menu->Publisher Traffic Reports->Site Traffic By Ad Format->Select Date and Ad Format

Below is an example of the ad format traffic report:

adformattraffic

Country Traffic Report

Friday, July 24th, 2009

The country traffic report is important to the ad system users when they are able to see how much sold and unsold traffic their network has by each country.
Ad system users can now learn how to utilize the data from the report to earn more profit from our ad system.

1. Through this report, the ad system user can see the amount of sold or unsold country traffic by each ad format.

a. Please take a moment to look over the image below. In this report, you can see that there is a high amount of sold traffic but less of unsold traffic. This means the network has high demand for US traffic. So the ad system user may need to contact publishers to increase the US traffic volume or negotiate with the websites which has high US traffic volume.

usunsold

b. Please take a moment to look over the image below. In this report, you can see the number of US unsold traffic is higher than that of US sold traffic. This means that the ad system user does not have enough US campaigns. So the ad system clients need to add more campaigns targeted to US.

moreusunsold

2. This report can also help the publisher to optimize their traffic and maximize their earnings. Please take a look at the image below. We notice that this publisher site has 1881 sold Iran traffic and 4158 unsold Iran traffic. In this case, the ad system user can target some suitable IR campaigns to their sites. If the network does not have enough Iran campaigns, the ad system user can limit the Iran traffic or set the default ads.

sidunsold