Posts Tagged ‘traffic’

XML Live Traffic Report

Wednesday, September 2nd, 2009

We have added a new report in the Reports Menu for the ad system called XML Live Traffic to check the response of XML feeds.

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You can see the report has some numbers. These numbers reflects the number of queries for XML feeds.

You will have the option of viewing the report for an individual XML feed or all the XML feeds.

There are 3 columns, they consist of Good, No Ads, and Bad. You can see the definitions of each heading.

Good: the number of query which can display the result.
No Ads: the number of query which cannot display the result.
Bad: the number of query which times-out.

Usually, if the XML feed has a high number of bad queries, the ad system will not use this XML feed.

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How our contextual targeting works

Tuesday, August 11th, 2009

The reason we need to explain how our contextual targeting works is because some ad system users may have misconceptions of how our contextual targeting works. Please take a look at the steps listed below to get an understanding of how our contextual targeting works.

1. Our contextual targeting technology works by spidering the website and looks up relevant keywords.
2. For the first time the ad displays, our system will target contextually for the keywords/channels that the advertiser enters in their campaign.
3. An example of the keyword you may have chosen would be insurance and the website the ad was displayed would be www.abc.com/insurance.
4. After the contextually targeted ad has displayed at one page (e.g. http://www.abc.com/insurance), our ad system will cache the domain (e.g. http://www.abc.com) and the keyword (e.g. insurance).
5. So if someone visits the same domain with a different page (e.g. www.abc.com/health), our system will consider the cached domain (e.g. http://www.abc.com) and the keyword (e.g. insurance) and display the same contextually targeted ad at (e.g. www.abc.com/health).

The advantage of our contextual targeting is that earnings will increase and more ads will get displayed. If we turned off this feature the unsold traffic would increase by 30% and therefore fewer ads will get displayed. The ad system user can contact us if they wish to turn off this contextual targeting feature.

Country Traffic Report

Friday, July 24th, 2009

The country traffic report is important to the ad system users when they are able to see how much sold and unsold traffic their network has by each country.
Ad system users can now learn how to utilize the data from the report to earn more profit from our ad system.

1. Through this report, the ad system user can see the amount of sold or unsold country traffic by each ad format.

a. Please take a moment to look over the image below. In this report, you can see that there is a high amount of sold traffic but less of unsold traffic. This means the network has high demand for US traffic. So the ad system user may need to contact publishers to increase the US traffic volume or negotiate with the websites which has high US traffic volume.

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b. Please take a moment to look over the image below. In this report, you can see the number of US unsold traffic is higher than that of US sold traffic. This means that the ad system user does not have enough US campaigns. So the ad system clients need to add more campaigns targeted to US.

moreusunsold

2. This report can also help the publisher to optimize their traffic and maximize their earnings. Please take a look at the image below. We notice that this publisher site has 1881 sold Iran traffic and 4158 unsold Iran traffic. In this case, the ad system user can target some suitable IR campaigns to their sites. If the network does not have enough Iran campaigns, the ad system user can limit the Iran traffic or set the default ads.

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Ad Serving Bandwidth

Thursday, April 23rd, 2009

Just how much traffic can our servers handle? The answer is: unlimited! That’s right, on MyAdMarket’s Open Media Exchange, we provide you with unlimited bandwidth usage, and free server upgrades included in your monthly subscription fee. When you sign up for your white-label ad serving solution with us, we will provide your ad network with as many dedicated servers you think you’ll need. Each server can robustly handle up to 10 million impressions daily, so if you think your ad network will require an additional servers to meet your ever growing needs, let us know by sending us an inquiry. We work diligently to forecast those needs, but as with experience, some things are unforeseeable and hence we will greatly appreciate the heads up!

We also offer other hosting solutions that requires high bandwidth usage, such as video and audio streaming. Also inquire within!

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