Posts Tagged ‘site’
Friday, July 31st, 2009
Unsold traffic or otherwise known as unsold inventory is an impression from your publishers’ sites or network partners’ sites that has not been monetized. Our ad system count ads that do not get displayed as unsold traffic. You can utilize your unsold traffic to setup default ads to help promote your own website along with other products or services your company may offer. You can also use your default ads to drive traffic to other websites or blogs as well.
To view the unsold traffic please follow the steps below:
Billing Menu->Network Admin Fee->Network Sales Traffic Report
Below is an example of the total unsold traffic in your ad network:

Another useful resource that can show unsold traffic in greater detail is the Ad Format Traffic Report. You can search for all the different ad sizes that you have on your network so that you can figure out what ad types and sizes your network needs. For instance, if you have a high volume of unsold traffic for full banner ad size then you will need to obtain full banner ads to minimize your unsold traffic.
To view the unsold traffic for a specific ad format please follow the steps below:
Reports Menu->Publisher Traffic Reports->Site Traffic By Ad Format->Select Date and Ad Format
Below is an example of the ad format traffic report:

Tags: ad format, ad inventory, ad network, ad serving, ad serving system, monetize, network partner, publisher, site, unsold traffic
Posted in Ad Serving Discussion, Tips and Tricks, reports | No Comments »
Tuesday, June 30th, 2009
Another great feature recently added to our platform is that publishers can now get the IFrame ad code from our system. Please follow the steps listed below if you wish to use IFrame instead of JavaScript.
1. Banner ads in publisher area
2. Login Publisher Panel
3. Click on Get Code
4. Under Action heading click on Get Code button
5. Follow the wizard and enter or select the necessary information.
6. On the last page of the Get Code wizard you will be able to copy and paste the IFRAME Code.
Setting up direct site buys from your own sites in the platform. You can place campaigns only on a select site you prefer. To do this, please follow these steps:
Create a campaign, without selecting any keywords or channels and do not turn on RON After creating the campaign, target the site to the campaign in the admin settings for the campaign.
Next, in the publisher site settings in admin, under the section “Ads Selection” select “Ads target this site only” from the dropdown menu.
Visit http://www.myadmarket.com for more info, or contact us at info@myadmarket.com
Tags: ad network, ad serving, ad serving system, campaign, Improvements, new feature, new features, publisher, site
Posted in Improvements | No Comments »
Wednesday, April 15th, 2009
One highly beneficial tool available to you on MyAdMarket’s ad serving exchange is the campaign Auto-Optimization feature. The system determines traffic quality automatically through eCPM optimization, for example, if an advertiser selects the “auto optimization” feature for their campaign, the system will distinguish the relationship between a site’s traffic and a campaign’s settings. If the site delivers high quality traffic (e.g. high click rates with unique IP addresses based on the campaigns needs, such as contextual/geo-target settings, it will attempt to send more of the same type of traffic.
eCPM, or effective-CPM, works by dividing the amount spent on the campaign with the amount of impressions it has received. Altogether, this auto-optimization tool will fully automate what used to be a manual process of optimizing your online ads. The process includes reallocation of traffic to ensure premium campaign performance and ROI.
For the most prompt and complete customer service, please contact us via email, at info@myadmarket.com. We will attempt to answer all inquiries within 1 business day. If you are seeking a quicker response, please phone us at 1-866-708-1666.
Tags: ad serving, advertiser, auto optimization, campaign, ecpc, ecpm, exchange, high click rates, high quality traffic, myadmarket, publisher, site
Posted in Ad Serving Discussion, Tips and Tricks | No Comments »
Wednesday, March 18th, 2009
Now you can set a higher (or lower) revenue share for each individual publisher site to provide an incentive to premium traffic. To do this, locate the site settings in the admin panel for the particular site, and under the Site Share area, you can increase or decrease the site’s profit share individually. The formula is: (New rate/old rate)x100
For example:
Right now, the common Publisher Share Rate is 50% for all publishers. If one publisher website has really good quality, you may want to increase this publisher profit share to 60%. You will need to set site share % to:
(60/50)x100 = 120%
If one publisher website has poor quality, you may want to decrease this publisher profit share to 40%. You will need to set site share % to:
(40/50)x100 = 80%
We’re periodically providing you with system enhancements to increase efficiency and effectiveness. We would be very grateful if you let us know your feedback. Send us an inquiry at anytime.

Tags: improvement, new feature, premium, publisher, rev share, revenue share, site, site share, system enhancement, traffic quality
Posted in Improvements | 1 Comment »
Tuesday, March 3rd, 2009
We’ve released a new feature in the publisher admin panel. There are now three new options where a site’s traffic can be redirected. You can find these options at the site settings page in the admin panel, under ‘Ads Selection.’
The three new options are:
- All Ads – This setting will send the site’s traffic to all campaigns in your own network and the campaigns in your partnered networks within the exchange.
- Partner Network Ads – This setting will send the site’s traffic only to your partnered networks.
- Ads Target This Site Only – This setting will only work with site targeted campaigns. With this option selected, the site’s traffic will not be sent to any keyword or channel targeted campaigns. In other words, this site will not send any traffic unless the network administrator targets this site to specific campaigns. This setting needs to be used with extra caution, as advertisers will not have the ability to target this site because they will not see this site in their campaigns’ reports. You can use this option to directly sell a site’s traffic to a particular campaign.
This enhanced flexibility will help you further optimize the performance of your quality sites. Not to mention, advertisers can also choose where they want their ads to be displayed. Campaigns can be selected to be displayed on one of three options:
- Within Network – Distribute ads only on the network’s publisher sites.
- Partner Network – Distribute ads on other advertising networks to increase coverage.
- All Networks – Distribute ads on publisher sites across all networks.
Note: Currently, all CPA campaigns do not support the ‘traffic network’ feature.
Is our hard-work showing? Let us know how we’re doing!
Tags: advertiser, campaign, control, network, partner, publisher, quality, site
Posted in Improvements | 3 Comments »