Posts Tagged ‘ron targeting’

Would you like to know how you can minimize the unsold traffic in your ad system?

Friday, July 17th, 2009

Let’s take a look at the reasons for having unsold traffic:

Scenario 1: The ad system user does not add campaigns into the ad system.

Scenario 2: Most ad system users believe that they can get more ads if they partner with other ad networks. Unfortunately, if the partner only distributes ads on his own network, other networks cannot get the ads.

Scenario 3: Even if the ad system users have enough campaign in the ad system. The keyword, channel or country targeted does not match publisher websites.

Solutions to help minimize unsold traffic:

Scenario 1: The ad system user must add campaigns into ad system. In addition, they can add CPC and CPV Xml feeds. Finally, they can partner with MyAdMarket networks.

Scenario 2: The ad system user must communicate with the network partner through email or phone before they start to send traffic.

Scenario 3: MyAdMarket is a contextual targeting and geo targeting system. The ads will display on the website when the website traffic meets the ads conditions. Otherwise, the ads will not display. So the ad system users need to check whether any websites meet the ads conditions or not. If a particular campaign really needs traffic, the ad system users can choose “RON” channel, or use the “site targeting” feature.



Preparing for the Holidays

Monday, December 29th, 2008

The new year is approaching! MyAdMarket is your all-inclusive advertising marketplace to bring in sustainable new reveune. We are a growing advertising exchange! Our Clicksor network has over 120,000 reputable subscribers and growing an average of 60 new subscribers weekly.

In preparation for the parties and the hangovers this week, it might be a good idea to turn on Run of Network (RON) targeting, a new feature recently implemented on the OME platform. RON targeting will send your high volume traffic without the hassles of keywords and channels bidding. Plus, it allows you to advertise across the entire network of publisher sites at a fixed price. RON targeting is be best for those who want to know exactly how much each click will cost; those who want to advertise across a large number of untargeted sites; or those who are promoting products and services with low click-through ratios, such as poker or pharmaceuticals.

To activate RON targeting, log into the Advertiser area, select your campaign, click on the RON targeting link, and input your bid amount. Once RON targeting is enabled, you can select countries to geo-target. Click on the Settings tab at the top, click on the Geo-target link, and select the desired countries or cities. Next, sit back and enjoy the rest of 2k8.

Once again, we wish all of you and your families a joyous holiday season and a very happy new year!