Let’s take a look at the reasons for having unsold traffic:
Scenario 1: The ad system user does not add campaigns into the ad system.
Scenario 2: Most ad system users believe that they can get more ads if they partner with other ad networks. Unfortunately, if the partner only distributes ads on his own network, other networks cannot get the ads.
Scenario 3: Even if the ad system users have enough campaign in the ad system. The keyword, channel or country targeted does not match publisher websites.
Solutions to help minimize unsold traffic:
Scenario 1: The ad system user must add campaigns into ad system. In addition, they can add CPC and CPV Xml feeds. Finally, they can partner with MyAdMarket networks.
Scenario 2: The ad system user must communicate with the network partner through email or phone before they start to send traffic.
Scenario 3: MyAdMarket is a contextual targeting and geo targeting system. The ads will display on the website when the website traffic meets the ads conditions. Otherwise, the ads will not display. So the ad system users need to check whether any websites meet the ads conditions or not. If a particular campaign really needs traffic, the ad system users can choose “RON” channel, or use the “site targeting” feature.