Posts Tagged ‘reports’

Active Keywords Report

Saturday, March 10th, 2012

A new report, active keywords report was recently released for our ad system. This report will be beneficial for both publishers and advertisers. For publishers, the webmasters will be able to know which keywords are popular. They can create webpages which are related to the keywords in the report. From the report you can see how many campaigns are targeting the same keywords. Therefore, optimization can be performed on campaigns for advertisers.

ActiveKeywordsReport

ActiveKeywordsReport2

XML Live Traffic Report

Wednesday, September 2nd, 2009

We have added a new report in the Reports Menu for the ad system called XML Live Traffic to check the response of XML feeds.

XMLlivetraffic1

You can see the report has some numbers. These numbers reflects the number of queries for XML feeds.

You will have the option of viewing the report for an individual XML feed or all the XML feeds.

There are 3 columns, they consist of Good, No Ads, and Bad. You can see the definitions of each heading.

Good: the number of query which can display the result.
No Ads: the number of query which cannot display the result.
Bad: the number of query which times-out.

Usually, if the XML feed has a high number of bad queries, the ad system will not use this XML feed.

XMLlivetraffic2

Click-Fraud Prevention Technology

Tuesday, April 7th, 2009

Another popular question asked by many of our clients is, how exactly does our click-fraud prevention technology work?

clickfraud

There are several ways our system protects your ad network from click-fraud. First, at the central level, we embed a pixel tracking code for every single publisher code. This code features both click-fraud prevention, as well as publisher site quality control. The system tracks each visit, and monitors how long they stay at the destination page. A click considered good quality consists of many unique IP addresses and stays on the page for over 2 seconds. A click is considered bad quality if one IP address clicks many different ads and stays for less than 1 second. Bad quality clicks are automatically blacklisted; if one IP address has clicked 8 or more times within a very short time span, such as a few seconds or less, the system will block this particular IP address for 30 days.

Another useful tool in the administrator panel of MyAdMarket’s Open Media Exchange is the ability to set a site gateway. Commonly known as CAPTCHA, or the “double-click method,” the site gateway tool requires users to verify that they are human and not a computer-generated click by challenging users to type in letters or digits from an image before presenting the user with the destination URL. To use the site gateway tool to help you detect click fraud on suspicious publisher sites, go into your site settings in the administrator panel, and input the site gateway percentage so that a verification code is required for every X amount of clicks. For example, 50% will require the user to input a code one of every two clicks.

Example of site gateway:

captcha

Used in conjunction with the site gateway tool is the real-time site gateway report, which will provide you with very valuable information to help you determine unusual activity, for example, the IP addresses of each visit, the display URL, the clicked URL, good clicks vs. bad clicks, and so forth. This is done through the Site Gateway Report under Publisher Traffic Reports in the admin menu.

As well, we have a dedicated traffic control team that monitors clicks and will immediately notify you of any suspicious clicks. Although we try to monitor our traffic as closely as possible, MyAdMarket is a growing exchange with nearly 200,000 publisher sites and thus detecting every single click-fraud continues to be an active challenge for us. It is for this reason we recommend you not to solely depend on our traffic control team, as you should periodically monitor your traffic as well.

If you need further assistance, feel free to contact us at anytime.