Posts Tagged ‘publishers’

Active Keywords Report

Saturday, March 10th, 2012

A new report, active keywords report was recently released for our ad system. This report will be beneficial for both publishers and advertisers. For publishers, the webmasters will be able to know which keywords are popular. They can create webpages which are related to the keywords in the report. From the report you can see how many campaigns are targeting the same keywords. Therefore, optimization can be performed on campaigns for advertisers.

ActiveKeywordsReport

ActiveKeywordsReport2

What is the difference between ad networks and ad exchanges?

Wednesday, August 19th, 2009

Many people in the media industry have frequently asked the difference between ad networks and ad exchanges.

An ad network also known as advertising network is an organization that connects publisher websites that would like to display advertisements with advertisers who would like to deliver advertisements. Generally ad networks deliver their inventory through the use of a centralized ad server. The advertising network displays advertisements from an ad server, which responds to a website once a page is called. Large ad networks consist of media companies, technology corporations, and search engines.

Ad exchanges are platforms for buying and selling online inventory commonly known to many as ad impressions. Ad exchanges are extremely useful to buyers and sellers because it enables advertisers, agencies and publishers to buy and sell their ad impressions. MyAdMarket is an ad exchange that consists of more than 10 active ad networks. Some features of the MyAdMarket ad exchange are the wide variety of ad formats to choose from, an auction-like based bidding system for advertisers, click fraud detection and prevention technology, various detailed reporting tools, daily unique IP cap, ROI tracking, contextual targeting, geographical targeting, automated email and payment system.

Country Traffic Report

Friday, July 24th, 2009

The country traffic report is important to the ad system users when they are able to see how much sold and unsold traffic their network has by each country.
Ad system users can now learn how to utilize the data from the report to earn more profit from our ad system.

1. Through this report, the ad system user can see the amount of sold or unsold country traffic by each ad format.

a. Please take a moment to look over the image below. In this report, you can see that there is a high amount of sold traffic but less of unsold traffic. This means the network has high demand for US traffic. So the ad system user may need to contact publishers to increase the US traffic volume or negotiate with the websites which has high US traffic volume.

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b. Please take a moment to look over the image below. In this report, you can see the number of US unsold traffic is higher than that of US sold traffic. This means that the ad system user does not have enough US campaigns. So the ad system clients need to add more campaigns targeted to US.

moreusunsold

2. This report can also help the publisher to optimize their traffic and maximize their earnings. Please take a look at the image below. We notice that this publisher site has 1881 sold Iran traffic and 4158 unsold Iran traffic. In this case, the ad system user can target some suitable IR campaigns to their sites. If the network does not have enough Iran campaigns, the ad system user can limit the Iran traffic or set the default ads.

sidunsold

Would you like to know how you can minimize the unsold traffic in your ad system?

Friday, July 17th, 2009

Let’s take a look at the reasons for having unsold traffic:

Scenario 1: The ad system user does not add campaigns into the ad system.

Scenario 2: Most ad system users believe that they can get more ads if they partner with other ad networks. Unfortunately, if the partner only distributes ads on his own network, other networks cannot get the ads.

Scenario 3: Even if the ad system users have enough campaign in the ad system. The keyword, channel or country targeted does not match publisher websites.

Solutions to help minimize unsold traffic:

Scenario 1: The ad system user must add campaigns into ad system. In addition, they can add CPC and CPV Xml feeds. Finally, they can partner with MyAdMarket networks.

Scenario 2: The ad system user must communicate with the network partner through email or phone before they start to send traffic.

Scenario 3: MyAdMarket is a contextual targeting and geo targeting system. The ads will display on the website when the website traffic meets the ads conditions. Otherwise, the ads will not display. So the ad system users need to check whether any websites meet the ads conditions or not. If a particular campaign really needs traffic, the ad system users can choose “RON” channel, or use the “site targeting” feature.

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Sitetarget

Revolution Digital Marketing Magazine – January 2009

Tuesday, January 13th, 2009

I read an interesting article today on Ad Exchanges. Paul Frampton, of Media Contacts said: “Ad exchanges provide you with a means to place the right advertising on the right site and, beacuse you pay no more than you want to pay, you also get the right price.” Couldn’t have said it better myself.

Some tips include:

  1. For cheap inventory, choose an exchange where networks are trading with each other.
  2. For streamlining the purchase of strategically important slots, use an exchange where you can deal directly with publishers.
  3. Examine the ecosystem of the exchange. Has it got the right mix of publisher and networks to meet your needs?
  4. Consider in advance what you are prepared to pay. One role of exchanges is to get the best deal possible for publishers.
  5. Use the time saved buying online to build relationships with publishers.

We hope this provides some valuable insight when you are deciding between ad exchanges.

Sincerely,
MyAdMarket

We’re on page 36 of the magazine! Contact us at info@myadmarket.com if you have any questions!