Many people in the media industry have frequently asked the difference between ad networks and ad exchanges.

An ad network also known as advertising network is an organization that connects publisher websites that would like to display advertisements with advertisers who would like to deliver advertisements. Generally ad networks deliver their inventory through the use of a centralized ad server. The advertising network displays advertisements from an ad server, which responds to a website once a page is called. Large ad networks consist of media companies, technology corporations, and search engines.

Ad exchanges are platforms for buying and selling online inventory commonly known to many as ad impressions. Ad exchanges are extremely useful to buyers and sellers because it enables advertisers, agencies and publishers to buy and sell their ad impressions. MyAdMarket is an ad exchange that consists of more than 10 active ad networks. Some features of the MyAdMarket ad exchange are the wide variety of ad formats to choose from, an auction-like based bidding system for advertisers, click fraud detection and prevention technology, various detailed reporting tools, daily unique IP cap, ROI tracking, contextual targeting, geographical targeting, automated email and payment system.

Just how much traffic can our servers handle? The answer is: unlimited! That’s right, on MyAdMarket’s Open Media Exchange, we provide you with unlimited bandwidth usage, and free server upgrades included in your monthly subscription fee. When you sign up for your white-label ad serving solution with us, we will provide your ad network with as many dedicated servers you think you’ll need. Each server can robustly handle up to 10 million impressions daily, so if you think your ad network will require an additional servers to meet your ever growing needs, let us know by sending us an inquiry. We work diligently to forecast those needs, but as with experience, some things are unforeseeable and hence we will greatly appreciate the heads up!

We also offer other hosting solutions that requires high bandwidth usage, such as video and audio streaming. Also inquire within!