Special announcement! MyAdMarket joins IAB (Interactive Advertising Bureau). The IAB consists of top media and technology companies who take up selling most of the online advertising in North America. Plus, the Bureau aides the growth of the interactive advertising marketplace by setting standards and fields important research on interactive advertising.

By joining IAB, MyAdMarket will be able to operate more efficiently as we look to expand our knowledge in the interactive advertising industry with well-developed research for a better business model. With IAB’s expertise, it will help us drive industry research to obtain a maximum value. Visit www.iab.net for more info!

The Interactive Advertising Bureau and PricewaterhouseCoopers has recently released a report on internet ad revenues for the third quarter in 2008.

The full article can be found here.

The report suggests that, despite the condition of the US economy, internet ad revenues continue to soar. Randall Rothenberg, president and CEO of the IAB said, “interactive advertising continues to be the most measurable and cost-effective way to reach consumers, and we see more and more marketers seeking to harness its power.” Online advertising has a certain amount of resilience, because online traffic growth has been steadily increasing and shows no signs of reversal. Finding ways to succeed in a reclining economy may be tough, but one good word of advice is to persistently offer your clients features that will differentiate yourself from the rest. Provide means to reduce costs and increase competitiveness. Make the creative planning process easier for your advertisers – rich media content will engage your audience with its interactive features.  Use our campaign analytic tools to assist your decision making. Save time and money, and offer the very best online advertising experience.