I came across a pretty interesting article this morning, called Digital Agencies Have It All Wrong by John Heenan.

As we are launching our “Ad Management System For Agencies”, this article put the needs of agencies in today’s world, which is exactly what we are offering to agencies.

The article discussed different types of marketing tactics that agencies used such as the importance of online experiences versus the traditional marketing tactics and comparison of the digital to analog world, which is quite interesting and basically goes hand in hand.  In summary, you would need a mixture of tactics from both worlds in order to run a successful marketing campaign.

One point that I agree with the article is that agencies ‘lagged behind the development of new technologies and techniques’ in which is very true. Coming across these kinds of conversations with my agency clients they all agree with this point. Therefore, MyAdMarket just introduced our “Ad Management System For Agencies” in which we are helping agencies cover the development costs of new technologies needed to sell to your informed clients.

The platform is based on a contextual technology so keywords and channels are targeting the right audience.  Additional features include, behavioural targeting, geo-targeting, publisher site targeting and run of network targeting. The platform will also allow you to partner with other networks within the system and as an agency you will be offered exclusive agency rates. We also provide pixel codes so you and your advertisers can monitor and review the performances campaigns and optimize it as necessary. In addition to the many features our system supports, we do have user friendly reports so that monitoring and reviewing campaigns can be done on the go with ease.

We are currently promoting the “Ad Management System For Agencies” at the moment, to review the special offers or learn more feel free to visit http://myadmarket.com/agency/.

Many people in the media industry have frequently asked the difference between ad networks and ad exchanges.

An ad network also known as advertising network is an organization that connects publisher websites that would like to display advertisements with advertisers who would like to deliver advertisements. Generally ad networks deliver their inventory through the use of a centralized ad server. The advertising network displays advertisements from an ad server, which responds to a website once a page is called. Large ad networks consist of media companies, technology corporations, and search engines.

Ad exchanges are platforms for buying and selling online inventory commonly known to many as ad impressions. Ad exchanges are extremely useful to buyers and sellers because it enables advertisers, agencies and publishers to buy and sell their ad impressions. MyAdMarket is an ad exchange that consists of more than 10 active ad networks. Some features of the MyAdMarket ad exchange are the wide variety of ad formats to choose from, an auction-like based bidding system for advertisers, click fraud detection and prevention technology, various detailed reporting tools, daily unique IP cap, ROI tracking, contextual targeting, geographical targeting, automated email and payment system.

Let’s take a look at the reasons for having unsold traffic:

Scenario 1: The ad system user does not add campaigns into the ad system.

Scenario 2: Most ad system users believe that they can get more ads if they partner with other ad networks. Unfortunately, if the partner only distributes ads on his own network, other networks cannot get the ads.

Scenario 3: Even if the ad system users have enough campaign in the ad system. The keyword, channel or country targeted does not match publisher websites.

Solutions to help minimize unsold traffic:

Scenario 1: The ad system user must add campaigns into ad system. In addition, they can add CPC and CPV Xml feeds. Finally, they can partner with MyAdMarket networks.

Scenario 2: The ad system user must communicate with the network partner through email or phone before they start to send traffic.

Scenario 3: MyAdMarket is a contextual targeting and geo targeting system. The ads will display on the website when the website traffic meets the ads conditions. Otherwise, the ads will not display. So the ad system users need to check whether any websites meet the ads conditions or not. If a particular campaign really needs traffic, the ad system users can choose “RON” channel, or use the “site targeting” feature.

The new year is approaching! MyAdMarket is your all-inclusive advertising marketplace to bring in sustainable new reveune. We are a growing advertising exchange! Our Clicksor network has over 120,000 reputable subscribers and growing an average of 60 new subscribers weekly.