MyAdMarket » contextual

How our contextual targeting works

Tom Sheu — Tue, 11 Aug 2009 17:58:16 +0000

The reason we need to explain how our contextual targeting works is because some ad system users may have misconceptions of how our contextual targeting works. Please take a look at the steps listed below to get an understanding of how our contextual targeting works.

1. Our contextual targeting technology works by spidering the website and looks up relevant keywords.
2. For the first time the ad displays, our system will target contextually for the keywords/channels that the advertiser enters in their campaign.
3. An example of the keyword you may have chosen would be insurance and the website the ad was displayed would be www.abc.com/insurance.
4. After the contextually targeted ad has displayed at one page (e.g. http://www.abc.com/insurance), our ad system will cache the domain (e.g. http://www.abc.com) and the keyword (e.g. insurance).
5. So if someone visits the same domain with a different page (e.g. www.abc.com/health), our system will consider the cached domain (e.g. http://www.abc.com) and the keyword (e.g. insurance) and display the same contextually targeted ad at (e.g. www.abc.com/health).

The advantage of our contextual targeting is that earnings will increase and more ads will get displayed. If we turned off this feature the unsold traffic would increase by 30% and therefore fewer ads will get displayed. The ad system user can contact us if they wish to turn off this contextual targeting feature.

Private-Label Ad Serving Solutions Promotion

Annie K. Fung — Tue, 18 Nov 2008 19:10:35 +0000

With the current economic turmoil and the frequent layoffs of many large companies, we’d like to offer you your own private-label ad serving solution. This Christmas, work from home and prosper with our contextual Open Media Exchange platform. We’re waiving the initial private-label setup fee of $500. An ad management system, customized for you, at no setup costs. Act now – offer is limited.

http://myadmarket.com/xmaspromo.html

Ad:Tech New York

Annie K. Fung — Fri, 07 Nov 2008 20:26:47 +0000

We recently exhibited at the Ad:Tech event in New York, one of the largest online marketing summits in North America.

Clicksor

We were delighted to meet many of you, and we were pleased to present Clicksor’s newly improved products: Search Engine Marketing/Optimization, the Contextual Open Media Exchange platform, and the Reseller program. As usual, our prized-draw was a big hit. Meet our lucky winners!

Touvan Sughiarto, BlackBerry Pearl winner

Christian Russell, Acer mini laptop winner

As well, it’s truly a blessing to be able to interact with other creative professionals within the online marketing industry. The show was a huge success; we made many great contacts. We’d also like to express our sincere gratitude for everyone who stopped by our booth this year.

Upcoming - Ad:Tech Shanghai on November 25 and 26. We’ll keep you posted!

MyAdMarket

Private-Label Solution – explained!

Annie K. Fung — Fri, 31 Oct 2008 20:58:55 +0000

Here’s a simple illustration of our private-label solution. Our contextual ad serving system will only match those ads that contain relevant content to be displayed on publishers’ sites. That way, advertisers are happy because they are targeting their desired audience. Publishers are happy because they’re generating income by selling their traffic to the right kinds of people. Everyone is happy. With MyAdMarket’s Open Media Exchange platform, It’s a win-win situation.

Private-Label Ad Serving System