Posts Tagged ‘contextual targeting’

Go Digital Advertising Now, Integrate Ad Serving System

Saturday, February 25th, 2012

In traditional advertising, the media buyers buy vehicles through TV commercials, magazines, and print editions. However, this kind of advertising wastes the impressions and do not target to each one.

By digital advertising, the ad is possible to be delivered through Internet ad serving system like MyAdMarket. The giant ad warehouses can dynamically insert most of the ads that we see online into web pages.

The ideas of MyAdMarket Ad Serving System is simple: matching high quality advertising on the level of a unique individual with an absolute minimum of wasted impression. Through MyAdMarket, the ad server can employ different features like (Contextual targeting, behaviour targeting, geotargeting, URL targeting, etc) that the advertiser wants. It can factor in information about the individual user, about different advertisers, or just about anything else desired. It can also optimize ad delivery. The ad server makes a decision and the chosen ad is delivered to the page.

adserving_diagram 23sept2009

What is the difference between ad networks and ad exchanges?

Wednesday, August 19th, 2009

Many people in the media industry have frequently asked the difference between ad networks and ad exchanges.

An ad network also known as advertising network is an organization that connects publisher websites that would like to display advertisements with advertisers who would like to deliver advertisements. Generally ad networks deliver their inventory through the use of a centralized ad server. The advertising network displays advertisements from an ad server, which responds to a website once a page is called. Large ad networks consist of media companies, technology corporations, and search engines.

Ad exchanges are platforms for buying and selling online inventory commonly known to many as ad impressions. Ad exchanges are extremely useful to buyers and sellers because it enables advertisers, agencies and publishers to buy and sell their ad impressions. MyAdMarket is an ad exchange that consists of more than 10 active ad networks. Some features of the MyAdMarket ad exchange are the wide variety of ad formats to choose from, an auction-like based bidding system for advertisers, click fraud detection and prevention technology, various detailed reporting tools, daily unique IP cap, ROI tracking, contextual targeting, geographical targeting, automated email and payment system.

How our contextual targeting works

Tuesday, August 11th, 2009

The reason we need to explain how our contextual targeting works is because some ad system users may have misconceptions of how our contextual targeting works. Please take a look at the steps listed below to get an understanding of how our contextual targeting works.

1. Our contextual targeting technology works by spidering the website and looks up relevant keywords.
2. For the first time the ad displays, our system will target contextually for the keywords/channels that the advertiser enters in their campaign.
3. An example of the keyword you may have chosen would be insurance and the website the ad was displayed would be www.abc.com/insurance.
4. After the contextually targeted ad has displayed at one page (e.g. http://www.abc.com/insurance), our ad system will cache the domain (e.g. http://www.abc.com) and the keyword (e.g. insurance).
5. So if someone visits the same domain with a different page (e.g. www.abc.com/health), our system will consider the cached domain (e.g. http://www.abc.com) and the keyword (e.g. insurance) and display the same contextually targeted ad at (e.g. www.abc.com/health).

The advantage of our contextual targeting is that earnings will increase and more ads will get displayed. If we turned off this feature the unsold traffic would increase by 30% and therefore fewer ads will get displayed. The ad system user can contact us if they wish to turn off this contextual targeting feature.

Would you like to know how you can minimize the unsold traffic in your ad system?

Friday, July 17th, 2009

Let’s take a look at the reasons for having unsold traffic:

Scenario 1: The ad system user does not add campaigns into the ad system.

Scenario 2: Most ad system users believe that they can get more ads if they partner with other ad networks. Unfortunately, if the partner only distributes ads on his own network, other networks cannot get the ads.

Scenario 3: Even if the ad system users have enough campaign in the ad system. The keyword, channel or country targeted does not match publisher websites.

Solutions to help minimize unsold traffic:

Scenario 1: The ad system user must add campaigns into ad system. In addition, they can add CPC and CPV Xml feeds. Finally, they can partner with MyAdMarket networks.

Scenario 2: The ad system user must communicate with the network partner through email or phone before they start to send traffic.

Scenario 3: MyAdMarket is a contextual targeting and geo targeting system. The ads will display on the website when the website traffic meets the ads conditions. Otherwise, the ads will not display. So the ad system users need to check whether any websites meet the ads conditions or not. If a particular campaign really needs traffic, the ad system users can choose “RON” channel, or use the “site targeting” feature.

RONtarget

Sitetarget

Keyword Suggestion Tool

Monday, June 8th, 2009

Keywords are vital to running a successful campaign. Having appropriate keywords listed for a campaign will help reduce unnecessary spending. Relevant keywords for your campaign will provide many advantages such as contextually target your audience, target niche market better for products/services, and will likely improve campaign performance. Many users know the importance of having keywords for their campaigns. For those who don’t, our ad serving platform provides a keyword suggestion tool to assist you. Take advantage of our keyword suggestion tool and target your campaigns with relevant keywords.

To use this feature, please follow the steps listed below:

For new campaigns:

  1. Login the advertiser admin area
  2. Click on create new campaign
  3. Follow the wizard to Step 4
  4. When you reach the Keyword/Channel Target section, select a category from the drop-down list
  5. Enter one relevant keyword
  6. Click on get suggestions
  7. Select the keywords that are related to your product or service
  8. Click Add Keywords button

For existing campaigns:

  1. Login the advertiser admin area
  2. Click on Campaigns tab at the top and select the appropriate campaign
  3. Click keyword list
  4. Click add more keywords
  5. In the Select Keywords section, select a category
  6. Enter one relevant keyword
  7. Click on get suggestions
  8. Select the keywords that are appropriate
  9. Click add keywords button

Contact us if you need assistance, and as usual, we will be glad to help!