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In preparation for the parties and the hangovers this week, it might be a good idea to turn on Run of Network (RON) targeting, a new feature recently implemented on the OME platform. RON targeting will send your high volume traffic without the hassles of keywords and channels bidding. Plus, it allows you to advertise across the entire network of publisher sites at a fixed price. RON targeting is be best for those who want to know exactly how much each click will cost; those who want to advertise across a large number of untargeted sites; or those who are promoting products and services with low click-through ratios, such as poker or pharmaceuticals.

To activate RON targeting, log into the Advertiser area, select your campaign, click on the RON targeting link, and input your bid amount. Once RON targeting is enabled, you can select countries to geo-target. Click on the Settings tab at the top, click on the Geo-target link, and select the desired countries or cities. Next, sit back and enjoy the rest of 2k8.

Once again, we wish all of you and your families a joyous holiday season and a very happy new year!

Here’s Lester, the Clicksor-bot!

We hope you all had a safe and enjoyable Halloween!

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