One highly beneficial tool available to you on MyAdMarket’s ad serving exchange is the campaign Auto-Optimization feature. The system determines traffic quality automatically through eCPM optimization, for example, if an advertiser selects the “auto optimization” feature for their campaign, the system will distinguish the relationship between a site’s traffic and a campaign’s settings. If the site delivers high quality traffic (e.g. high click rates with unique IP addresses based on the campaigns needs, such as contextual/geo-target settings, it will attempt to send more of the same type of traffic.

eCPM, or effective-CPM, works by dividing the amount spent on the campaign with the amount of impressions it has received. Altogether, this auto-optimization tool will fully automate what used to be a manual process of optimizing your online ads. The process includes reallocation of traffic to ensure premium campaign performance and ROI.

For the most prompt and complete customer service, please contact us via email, at info@myadmarket.com. We will attempt to answer all inquiries within 1 business day. If you are seeking a quicker response, please phone us at 1-866-708-1666.

One commonly asked question is whether or not our solution provides graphical reports. The answer is: Yes! Our system generates graphical reports in all three modules: the administrator interface, the advertiser interface, and the publisher interface. There are a heap of benefits of using graphical reports, including reducing decision-making time by taking in data more quickly and spotting trends more easily. With graphical reporting tools, you can focus your efforts on other more important aspects, like optimizing your campaigns!

Here is a sample advertiser graphical report:

Here is a sample publisher graphical report:

Visit our website for more info! http://www.myadmarket.com

We’ve released a new feature in the publisher admin panel. There are now three new options where a site’s traffic can be redirected. You can find these options at the site settings page in the admin panel, under ‘Ads Selection.’

The three new options are:

1. All Ads – This setting will send the site’s traffic to all campaigns in your own network and the campaigns in your partnered networks within the exchange.
2. Partner Network Ads – This setting will send the site’s traffic only to your partnered networks.
3. Ads Target This Site Only – This setting will only work with site targeted campaigns. With this option selected, the site’s traffic will not be sent to any keyword or channel targeted campaigns. In other words, this site will not send any traffic unless the network administrator targets this site to specific campaigns. This setting needs to be used with extra caution, as advertisers will not have the ability to target this site because they will not see this site in their campaigns’ reports. You can use this option to directly sell a site’s traffic to a particular campaign.

This enhanced flexibility will help you further optimize the performance of your quality sites. Not to mention, advertisers can also choose where they want their ads to be displayed. Campaigns can be selected to be displayed on one of three options:

1. Within Network – Distribute ads only on the network’s publisher sites.
2. Partner Network – Distribute ads on other advertising networks to increase coverage.
3. All Networks – Distribute ads on publisher sites across all networks.

Note: Currently, all CPA campaigns do not support the ‘traffic network’ feature.

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