In traditional advertising, the media buyers buy vehicles through TV commercials, magazines, and print editions. However, this kind of advertising wastes the impressions and do not target to each one.

By digital advertising, the ad is possible to be delivered through Internet ad serving system like MyAdMarket. The giant ad warehouses can dynamically insert most of the ads that we see online into web pages.

The ideas of MyAdMarket Ad Serving System is simple: matching high quality advertising on the level of a unique individual with an absolute minimum of wasted impression. Through MyAdMarket, the ad server can employ different features like (Contextual targeting, behaviour targeting, geotargeting, URL targeting, etc) that the advertiser wants. It can factor in information about the individual user, about different advertisers, or just about anything else desired. It can also optimize ad delivery. The ad server makes a decision and the chosen ad is delivered to the page.

A new report, active keywords report was recently released for our ad system. This report will be beneficial for both publishers and advertisers. For publishers, the webmasters will be able to know which keywords are popular. They can create webpages which are related to the keywords in the report. From the report you can see how many campaigns are targeting the same keywords. Therefore, optimization can be performed on campaigns for advertisers.

We have added a new report in the Reports Menu for the ad system called XML Live Traffic to check the response of XML feeds.

You can see the report has some numbers. These numbers reflects the number of queries for XML feeds.

You will have the option of viewing the report for an individual XML feed or all the XML feeds.

There are 3 columns, they consist of Good, No Ads, and Bad. You can see the definitions of each heading.

Good: the number of query which can display the result.
No Ads: the number of query which cannot display the result.
Bad: the number of query which times-out.

Usually, if the XML feed has a high number of bad queries, the ad system will not use this XML feed.