Archive for the ‘Tips and Tricks’ Category

Implementing XML Feeds

Tuesday, February 17th, 2009

One of the many great things about our Open Ad Exchange is the support for integrating 3rd party ad servers through XML Feed exchange and 3rd party JavaScript codes. We’ve created a step-by-step document to guide you through the process of implementing XML Feeds on your system.

http://myadmarket.com/training/MyAdMarketXMLFeedGuide.pdf

Feel free to send us an inquiry if you are not sure whether or not your XML Feed was successfully implemented.

Preparing for the Holidays

Monday, December 29th, 2008

The new year is approaching! MyAdMarket is your all-inclusive advertising marketplace to bring in sustainable new reveune. We are a growing advertising exchange! Our Clicksor network has over 120,000 reputable subscribers and growing an average of 60 new subscribers weekly.

In preparation for the parties and the hangovers this week, it might be a good idea to turn on Run of Network (RON) targeting, a new feature recently implemented on the OME platform. RON targeting will send your high volume traffic without the hassles of keywords and channels bidding. Plus, it allows you to advertise across the entire network of publisher sites at a fixed price. RON targeting is be best for those who want to know exactly how much each click will cost; those who want to advertise across a large number of untargeted sites; or those who are promoting products and services with low click-through ratios, such as poker or pharmaceuticals.

To activate RON targeting, log into the Advertiser area, select your campaign, click on the RON targeting link, and input your bid amount. Once RON targeting is enabled, you can select countries to geo-target. Click on the Settings tab at the top, click on the Geo-target link, and select the desired countries or cities. Next, sit back and enjoy the rest of 2k8.

Once again, we wish all of you and your families a joyous holiday season and a very happy new year!

Ad Clutter Reduces Effectiveness, Degrades Brands

Monday, December 15th, 2008

Here’s an interesting read on reducing your bounce rate and increasing stickiness to your website.

Link

The article suggests that having more than 2 ads per webpage will degrade user experience and negatively impact their perceptions on the advertised products or services.