Learn about how our system works. If you are already familiar with our system, a refresher won’t hurt you. Visit the following link to see how easy it is to set up a private-label system to help you monetize every single impression in your inventory. http://www.myadmarket.com/steps.php

Still unsure of how our open ad exchange works? The exchange is an auction-style bidding system so that you will get max back for your inventory. There’s no need to look for third-party sources to trade off publishers’ remnant inventory. The solution comes pre-built with Advertisers, Publishers, Ad Networks, and Agencies so that you can buy and sell inventories with those using the same platform. Visit the following link to learn more! http://myadmarket.com/exchange.php

Keywords are vital to running a successful campaign. Having appropriate keywords listed for a campaign will help reduce unnecessary spending. Relevant keywords for your campaign will provide many advantages such as contextually target your audience, target niche market better for products/services, and will likely improve campaign performance. Many users know the importance of having keywords for their campaigns. For those who don’t, our ad serving platform provides a keyword suggestion tool to assist you. Take advantage of our keyword suggestion tool and target your campaigns with relevant keywords.

To use this feature, please follow the steps listed below:

For new campaigns:

1. Login the advertiser admin area
2. Click on create new campaign
3. Follow the wizard to Step 4
4. When you reach the Keyword/Channel Target section, select a category from the drop-down list
5. Enter one relevant keyword
6. Click on get suggestions
7. Select the keywords that are related to your product or service
8. Click Add Keywords button

For existing campaigns:

1. Login the advertiser admin area
2. Click on Campaigns tab at the top and select the appropriate campaign
3. Click keyword list
4. Click add more keywords
5. In the Select Keywords section, select a category
6. Enter one relevant keyword
7. Click on get suggestions
8. Select the keywords that are appropriate
9. Click add keywords button

Contact us if you need assistance, and as usual, we will be glad to help!

Our ROI tracking tool can be used as a CPA campaign, but you will need to create campaign as a CPC, CPM, CPV, or CPI. The code is generated by the system and can be placed on the conversion page of the campaign. You will need to provide a value amount. The following are the types of codes that can be generated.

As a note, the Campaign must be in active status for this feature to function.

The following are steps on how to setup the ROI tracking.

• In the Admin Area under Advertiser Area Menu, click onto Search Advertisers/ Campaigns
• Search for an active campaign
• Click on campaign ID or Campaign Name
• Under the campaign info section, click on the View Settings button
• Once you are at the advertiser admin area click on the settings tab then click on the ROI Tracking button
• In the ROI Tracking Code section, you can select the Type of conversions you would like to track
• Then set the value of the conversion
• Next, click on Generate Code button
• Once the code has been generated you will need to copy and paste it into the appropriate conversion webpage of the campaign

After the ROI Code is placed it on the conversion page, you will see an ROI conversion report in the reports section of advertiser area. With the ROI tracking tool, you can instantly see whether the campaign was effective, as advertisers are only paying for a certain action, such as a credit card sign up. Every online advertising campaign can be tracked and measured, and Of course, results are always best measured in terms of return on investment. Campaigns that measure clicks and impressions like CPC, CPM, CPV, etc don’t really earn the advertisers any money. Advertisers are not tracking their return on investment, they are merely tracking their expenses. So with the ROI Tracking tool, the advertisers bear no risks, since the advertiser can track those visitors that were converted into customers, and the total value spent on each conversion. The following is an example of the report.

As usual, contact your account managers if you have any additional questions!

One highly beneficial tool available to you on MyAdMarket’s ad serving exchange is the campaign Auto-Optimization feature. The system determines traffic quality automatically through eCPM optimization, for example, if an advertiser selects the “auto optimization” feature for their campaign, the system will distinguish the relationship between a site’s traffic and a campaign’s settings. If the site delivers high quality traffic (e.g. high click rates with unique IP addresses based on the campaigns needs, such as contextual/geo-target settings, it will attempt to send more of the same type of traffic.

eCPM, or effective-CPM, works by dividing the amount spent on the campaign with the amount of impressions it has received. Altogether, this auto-optimization tool will fully automate what used to be a manual process of optimizing your online ads. The process includes reallocation of traffic to ensure premium campaign performance and ROI.

For the most prompt and complete customer service, please contact us via email, at info@myadmarket.com. We will attempt to answer all inquiries within 1 business day. If you are seeking a quicker response, please phone us at 1-866-708-1666.

Another popular question asked by many of our clients is, how exactly does our click-fraud prevention technology work?

There are several ways our system protects your ad network from click-fraud. First, at the central level, we embed a pixel tracking code for every single publisher code. This code features both click-fraud prevention, as well as publisher site quality control. The system tracks each visit, and monitors how long they stay at the destination page. A click considered good quality consists of many unique IP addresses and stays on the page for over 2 seconds. A click is considered bad quality if one IP address clicks many different ads and stays for less than 1 second. Bad quality clicks are automatically blacklisted; if one IP address has clicked 8 or more times within a very short time span, such as a few seconds or less, the system will block this particular IP address for 30 days.

Another useful tool in the administrator panel of MyAdMarket’s Open Media Exchange is the ability to set a site gateway. Commonly known as CAPTCHA, or the “double-click method,” the site gateway tool requires users to verify that they are human and not a computer-generated click by challenging users to type in letters or digits from an image before presenting the user with the destination URL. To use the site gateway tool to help you detect click fraud on suspicious publisher sites, go into your site settings in the administrator panel, and input the site gateway percentage so that a verification code is required for every X amount of clicks. For example, 50% will require the user to input a code one of every two clicks.

Example of site gateway:

Used in conjunction with the site gateway tool is the real-time site gateway report, which will provide you with very valuable information to help you determine unusual activity, for example, the IP addresses of each visit, the display URL, the clicked URL, good clicks vs. bad clicks, and so forth. This is done through the Site Gateway Report under Publisher Traffic Reports in the admin menu.

As well, we have a dedicated traffic control team that monitors clicks and will immediately notify you of any suspicious clicks. Although we try to monitor our traffic as closely as possible, MyAdMarket is a growing exchange with nearly 200,000 publisher sites and thus detecting every single click-fraud continues to be an active challenge for us. It is for this reason we recommend you not to solely depend on our traffic control team, as you should periodically monitor your traffic as well.

If you need further assistance, feel free to contact us at anytime.