I came across a pretty interesting article this morning, called Digital Agencies Have It All Wrong by John Heenan.

As we are launching our “Ad Management System For Agencies”, this article put the needs of agencies in today’s world, which is exactly what we are offering to agencies.

The article discussed different types of marketing tactics that agencies used such as the importance of online experiences versus the traditional marketing tactics and comparison of the digital to analog world, which is quite interesting and basically goes hand in hand.  In summary, you would need a mixture of tactics from both worlds in order to run a successful marketing campaign.

One point that I agree with the article is that agencies ‘lagged behind the development of new technologies and techniques’ in which is very true. Coming across these kinds of conversations with my agency clients they all agree with this point. Therefore, MyAdMarket just introduced our “Ad Management System For Agencies” in which we are helping agencies cover the development costs of new technologies needed to sell to your informed clients.

The platform is based on a contextual technology so keywords and channels are targeting the right audience.  Additional features include, behavioural targeting, geo-targeting, publisher site targeting and run of network targeting. The platform will also allow you to partner with other networks within the system and as an agency you will be offered exclusive agency rates. We also provide pixel codes so you and your advertisers can monitor and review the performances campaigns and optimize it as necessary. In addition to the many features our system supports, we do have user friendly reports so that monitoring and reviewing campaigns can be done on the go with ease.

We are currently promoting the “Ad Management System For Agencies” at the moment, to review the special offers or learn more feel free to visit http://myadmarket.com/agency/.

Dear network partners,

A new powerful feature has just been introduced for your ad network to block specific campaigns from your network partners.

To view the feature please visit http://admin.yourdomain.com/network_campaign_search.php

Select a partner network and click submit

Results will be returned for campaigns from the particular network.

Click on Detail to view campaign information.

At the campaign info page you will be able to do 2 actions
You can either block or unblock a campaign, make sure you click update
Also you will be able to view the actual creative or URL of the ad

Please contact us if you have any questions or concerns regarding this new feature.

MyAdMarket would like to inform all current clients using our ad serving platform about a code enhancement that we’ve done. As most of our clients are already informed about this subject earlier, many of our clients has changed their codes from an earlier version to the enhanced version we are using now.  We would like to make sure that all our clients are notified about the change as the old code would not longer work.

If you have any concerns, please contact your account manager.

Unsold traffic or otherwise known as unsold inventory is an impression from your publishers’ sites or network partners’ sites that has not been monetized. Our ad system count ads that do not get displayed as unsold traffic. You can utilize your unsold traffic to setup default ads to help promote your own website along with other products or services your company may offer. You can also use your default ads to drive traffic to other websites or blogs as well.

To view the unsold traffic please follow the steps below:
Billing Menu->Network Admin Fee->Network Sales Traffic Report

Below is an example of the total unsold traffic in your ad network:

Another useful resource that can show unsold traffic in greater detail is the Ad Format Traffic Report. You can search for all the different ad sizes that you have on your network so that you can figure out what ad types and sizes your network needs. For instance, if you have a high volume of unsold traffic for full banner ad size then you will need to obtain full banner ads to minimize your unsold traffic.

To view the unsold traffic for a specific ad format please follow the steps below:
Reports Menu->Publisher Traffic Reports->Site Traffic By Ad Format->Select Date and Ad Format

Below is an example of the ad format traffic report:

Let’s take a look at the reasons for having unsold traffic:

Scenario 1: The ad system user does not add campaigns into the ad system.

Scenario 2: Most ad system users believe that they can get more ads if they partner with other ad networks. Unfortunately, if the partner only distributes ads on his own network, other networks cannot get the ads.

Scenario 3: Even if the ad system users have enough campaign in the ad system. The keyword, channel or country targeted does not match publisher websites.

Solutions to help minimize unsold traffic:

Scenario 1: The ad system user must add campaigns into ad system. In addition, they can add CPC and CPV Xml feeds. Finally, they can partner with MyAdMarket networks.

Scenario 2: The ad system user must communicate with the network partner through email or phone before they start to send traffic.

Scenario 3: MyAdMarket is a contextual targeting and geo targeting system. The ads will display on the website when the website traffic meets the ads conditions. Otherwise, the ads will not display. So the ad system users need to check whether any websites meet the ads conditions or not. If a particular campaign really needs traffic, the ad system users can choose “RON” channel, or use the “site targeting” feature.