Here’s an interesting read on reducing your bounce rate and increasing stickiness to your website. The article suggests that having more than 2 ads per webpage will degrade user experience and negatively impact their perceptions on the advertised products or services.
The Interactive Advertising Bureau and PricewaterhouseCoopers has recently released a report on internet ad revenues for the third quarter in 2008. The full article can be found here. The report suggests that, despite the condition of the US economy, internet ad revenues continue to soar. Randall Rothenberg, president and CEO of the IAB said, “interactive advertising continues to be the most measurable and cost-effective way to reach consumers, and we see more and more marketers seeking to harness its power.” Online advertising has a certain amount of resilience, because online traffic growth has been steadily increasing and shows no signs of reversal. Finding ways to succeed in a reclining economy may be tough, but one good word of advice is to persistently offer your clients features that will differentiate yourself from the rest. Provide means to reduce costs and increase competitiveness. Make the creative planning process easier for your advertisers – rich media content will engage your audience with its interactive features. Use our campaign analytic tools to assist your decision making. Save time and money, and offer the very best online advertising experience.
Popular social networking websites, such Facebook, MySpace, and LinkedIn are changing the face in today’s global marketplace. An online community connects customers, employees, and businesses together and allow marketers to deliver their products and services through effective advertisements. As online communities continue to grow in popularity, more and more companies will look to drive traffic to their websites from these communities. In other words, companies are willing to invest in large online communities because these communities receive an enormous amount of traffic. Communities allow businesses to interact with their most valued customers through innovative technology by enticing participation, and hence effectively deliver ads through common interests. Each social network employs its own advertising system. They can control which ads to deliver more often, and which ads to deliver less often. Why are they successful? Because Web 2.0 technologies have embraced the World Wide Web revolution by allowing users to interact with each other and receive information through rich media content. How does it work? Online communities utilize ad serving systems to disseminate their information. An ad serving system is a web-based solution that allows people to manage advertisements on websites. The system will optimize the placement of ads with an automated targeting system, based on the content that a visitor is viewing, called contextual targeting. Ads are continuously updated as a site is visited or refreshed by a visitor. One of the most important features of an ad system is its capability to produce real-time reports for traffic analysis to maximize profitability. Fortunately, MyAdMarket.com can deliver the same type of results. With over 120,000 reputable network partners, our contextual ad serving system will target users by providing them with relevant information relating to your product or service. This concentrated aim will enthusiastically foster your return on your investment dollars because it seeks to connect people’s interests with related ads. Moreover, our sophisticated ad serving solution can instantly tell you everything you need to know about your campaigns. Track successes and adjust your campaigns to ensure optimized results. Take advantage of our quality, affordable, internet marketing services and contact us today at info@MyAdMarket.com or visit us at http://www.MyAdMarket.com for more info.
