In our previous blog we talked about the Active Keyword Report, now in this blog post let’s discuss the Unsold Keyword Report. This report is beneficial for both publishers and advertisers as well as network administrators. From the Unsold Keyword Report the network administrator can check keywords from their publisher base to see which keywords are not being sold. Once you know which keywords are unsold now you can target these keywords to the right bunch of advertisers to buy these keywords so that publishers are monetizing their traffic fully. In return, it is also benefiting the advertisers as the bidding rates of these keywords are generally lower due to fewer competition.
To access the report:
An Example of the report: