A new report, active keywords report was recently released for our ad system. This report will be beneficial for both publishers and advertisers. For publishers, the webmasters will be able to know which keywords are popular. They can create webpages which are related to the keywords in the report. From the report you can see how many campaigns are targeting the same keywords. Therefore, optimization can be performed on campaigns for advertisers.

In traditional advertising, the media buyers buy vehicles through TV commercials, magazines, and print editions. However, this kind of advertising wastes the impressions and do not target to each one.

By digital advertising, the ad is possible to be delivered through Internet ad serving system like MyAdMarket. The giant ad warehouses can dynamically insert most of the ads that we see online into web pages.

The ideas of MyAdMarket Ad Serving System is simple: matching high quality advertising on the level of a unique individual with an absolute minimum of wasted impression. Through MyAdMarket, the ad server can employ different features like (Contextual targeting, behaviour targeting, geotargeting, URL targeting, etc) that the advertiser wants. It can factor in information about the individual user, about different advertisers, or just about anything else desired. It can also optimize ad delivery. The ad server makes a decision and the chosen ad is delivered to the page.

We have added a new report in the Reports Menu for the ad system called XML Live Traffic to check the response of XML feeds.

You can see the report has some numbers. These numbers reflects the number of queries for XML feeds.

You will have the option of viewing the report for an individual XML feed or all the XML feeds.

There are 3 columns, they consist of Good, No Ads, and Bad. You can see the definitions of each heading.

Good: the number of query which can display the result.
No Ads: the number of query which cannot display the result.
Bad: the number of query which times-out.

Usually, if the XML feed has a high number of bad queries, the ad system will not use this XML feed.

More and more ad system users are beginning to use 3rd party XML feeds in the ad system. Many ad system users still wonder what an XML feed is. XML (Extensible Markup Language) is data delivery that enables users the ability to define their own elements for sharing structured data. XML feed is a type of paid insertion which a search engine receives information about an advertiser’s web sites by XML.

For displaying XML feeds in our ad system, advertisers pay either on a CPC (cost per click) basis or on a CPV (cost per view) basis.
To see the difference between CPC and CPV XML feeds, ad system users can copy and paste the XML Feed to the browser and see the XML result.

For CPC XML feed, the result must have a title, description, bid, display URL, and redirect URL. Please take a look at the example below:

For CPV XML feed, the result must have redirect URL and bid. Please take a look at the example below:

Implementing 3rd party XML feeds into our ad system is very easy. Please follow the steps below:

Step 1
Enter XML Feed URL > Name of the feed > Campaign Type feed will return results for > Feed will be used for > Feed has adult content or not > Refer Check > Minimum Price > Accept Traffic from countries > Profit Share > Click Next Step.

Step 2
Set Parameters such as keyword, IP and user agent > Click Next Step.

Step 3
Set System tags such as title, description, display URL, rURL and price > Click Save.

The reason we need to explain how our contextual targeting works is because some ad system users may have misconceptions of how our contextual targeting works. Please take a look at the steps listed below to get an understanding of how our contextual targeting works.

1. Our contextual targeting technology works by spidering the website and looks up relevant keywords.
2. For the first time the ad displays, our system will target contextually for the keywords/channels that the advertiser enters in their campaign.
3. An example of the keyword you may have chosen would be insurance and the website the ad was displayed would be www.abc.com/insurance.
4. After the contextually targeted ad has displayed at one page (e.g. http://www.abc.com/insurance), our ad system will cache the domain (e.g. http://www.abc.com) and the keyword (e.g. insurance).
5. So if someone visits the same domain with a different page (e.g. www.abc.com/health), our system will consider the cached domain (e.g. http://www.abc.com) and the keyword (e.g. insurance) and display the same contextually targeted ad at (e.g. www.abc.com/health).

The advantage of our contextual targeting is that earnings will increase and more ads will get displayed. If we turned off this feature the unsold traffic would increase by 30% and therefore fewer ads will get displayed. The ad system user can contact us if they wish to turn off this contextual targeting feature.