Archive for August, 2009

HOW TO IMPLEMENT XML FEED

Friday, August 28th, 2009

More and more ad system users are beginning to use 3rd party XML feeds in the ad system. Many ad system users still wonder what an XML feed is. XML (Extensible Markup Language) is data delivery that enables users the ability to define their own elements for sharing structured data. XML feed is a type of paid insertion which a search engine receives information about an advertiser’s web sites by XML.

For displaying XML feeds in our ad system, advertisers pay either on a CPC (cost per click) basis or on a CPV (cost per view) basis.
To see the difference between CPC and CPV XML feeds, ad system users can copy and paste the XML Feed to the browser and see the XML result.

For CPC XML feed, the result must have a title, description, bid, display URL, and redirect URL. Please take a look at the example below:
cpcxmlfeed
For CPV XML feed, the result must have redirect URL and bid. Please take a look at the example below:
cpvxmlfeed
Implementing 3rd party XML feeds into our ad system is very easy. Please follow the steps below:

Step 1
Enter XML Feed URL > Name of the feed > Campaign Type feed will return results for > Feed will be used for > Feed has adult content or not > Refer Check > Minimum Price > Accept Traffic from countries > Profit Share > Click Next Step.
ImplementXMLfeed1
Step 2
Set Parameters such as keyword, IP and user agent > Click Next Step.
ImplementXMLfeed2
Step 3
Set System tags such as title, description, display URL, rURL and price > Click Save.
ImplementXMLfeed3

What is the difference between ad networks and ad exchanges?

Wednesday, August 19th, 2009

Many people in the media industry have frequently asked the difference between ad networks and ad exchanges.

An ad network also known as advertising network is an organization that connects publisher websites that would like to display advertisements with advertisers who would like to deliver advertisements. Generally ad networks deliver their inventory through the use of a centralized ad server. The advertising network displays advertisements from an ad server, which responds to a website once a page is called. Large ad networks consist of media companies, technology corporations, and search engines.

Ad exchanges are platforms for buying and selling online inventory commonly known to many as ad impressions. Ad exchanges are extremely useful to buyers and sellers because it enables advertisers, agencies and publishers to buy and sell their ad impressions. MyAdMarket is an ad exchange that consists of more than 10 active ad networks. Some features of the MyAdMarket ad exchange are the wide variety of ad formats to choose from, an auction-like based bidding system for advertisers, click fraud detection and prevention technology, various detailed reporting tools, daily unique IP cap, ROI tracking, contextual targeting, geographical targeting, automated email and payment system.

How our contextual targeting works

Tuesday, August 11th, 2009

The reason we need to explain how our contextual targeting works is because some ad system users may have misconceptions of how our contextual targeting works. Please take a look at the steps listed below to get an understanding of how our contextual targeting works.

1. Our contextual targeting technology works by spidering the website and looks up relevant keywords.
2. For the first time the ad displays, our system will target contextually for the keywords/channels that the advertiser enters in their campaign.
3. An example of the keyword you may have chosen would be insurance and the website the ad was displayed would be www.abc.com/insurance.
4. After the contextually targeted ad has displayed at one page (e.g. http://www.abc.com/insurance), our ad system will cache the domain (e.g. http://www.abc.com) and the keyword (e.g. insurance).
5. So if someone visits the same domain with a different page (e.g. www.abc.com/health), our system will consider the cached domain (e.g. http://www.abc.com) and the keyword (e.g. insurance) and display the same contextually targeted ad at (e.g. www.abc.com/health).

The advantage of our contextual targeting is that earnings will increase and more ads will get displayed. If we turned off this feature the unsold traffic would increase by 30% and therefore fewer ads will get displayed. The ad system user can contact us if they wish to turn off this contextual targeting feature.