Archive for May, 2009

New 2nd Generation Ad Management Solution

Friday, May 29th, 2009

Good day, OME Users:

As some of you may know, MyAdMarket is about to launch our 2nd Generation Ad Management Platform, scheduled to be released on the first week of June. Some of the key upgrades include improvements to the interface of in-line-text ads and banners to focus on user interactivity and turning visitors into customers. Here’s a sneak peak of our in-line text ad. Note the new search engine feature that helps catch unsold traffic:

newinlinetext

Please contact your account managers for a detailed list of the new features, or register for one at http://www.myadmarket.com/landing. We may be adding some other new features, but until they are confirmed, we will not be able to release them just yet. On a side note, we have had some internet connection issues in our office for the past 2 days, but are working to respond to all your inquiries. If you have any further questions or concerns, please do not hesitate to contact us at info@myadmarket.com. Have a fruitful week!

Search Engine Strategies Toronto

Wednesday, May 27th, 2009

Come and join Yesup eCommerce Solutions at the Search Engine Strategies Conference Expo 2009 coming up on June 8th and 9th. The following topics that the show will cover are: PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, while offering high-level strategy, big picture, keynotes, a list of companies that can help you grow your business, plus networking events, parties and more!

We will be more than happy to meet and greet with everyone right here in our home Toronto! Please visit us at Clicksor’s booth #20, or visit http://www.searchenginestrategies.com/toronto/ for more information about the show, or contact us to book an appointment. See everyone there!

ROI Tracking and CPA Campaigns – How To

Thursday, May 21st, 2009

Our ROI tracking tool can be used as a CPA campaign, but you will need to create campaign as a CPC, CPM, CPV, or CPI. The code is generated by the system and can be placed on the conversion page of the campaign. You will need to provide a value amount. The following are the types of codes that can be generated.

Type of conversions you can track for code insertion pages Examples for code insertion pages
Purchase/Sale: track how many users purchased from the campaign The page after the payment is submitted
Signup: track how many users signed up for your service The sign up confirmation page
PageView: track how many times users have landed on a single page The keypage user is landed
Lead: track how many users requested follow-up calls for more information The page after the leading action is performed

As a note, the Campaign must be in active status for this feature to function.

The following are steps on how to setup the ROI tracking.

  • In the Admin Area under Advertiser Area Menu, click onto Search Advertisers/ Campaigns
  • Search for an active campaign
  • Click on campaign ID or Campaign Name
  • Under the campaign info section, click on the View Settings button
  • Once you are at the advertiser admin area click on the settings tab then click on the ROI Tracking button
  • In the ROI Tracking Code section, you can select the Type of conversions you would like to track
  • Then set the value of the conversion
  • Next, click on Generate Code button
  • Once the code has been generated you will need to copy and paste it into the appropriate conversion webpage of the campaign

After the ROI Code is placed it on the conversion page, you will see an ROI conversion report in the reports section of advertiser area. With the ROI tracking tool, you can instantly see whether the campaign was effective, as advertisers are only paying for a certain action, such as a credit card sign up. Every online advertising campaign can be tracked and measured, and Of course, results are always best measured in terms of return on investment. Campaigns that measure clicks and impressions like CPC, CPM, CPV, etc don’t really earn the advertisers any money. Advertisers are not tracking their return on investment, they are merely tracking their expenses. So with the ROI Tracking tool, the advertisers bear no risks, since the advertiser can track those visitors that were converted into customers, and the total value spent on each conversion. The following is an example of the report.

conversionreport

As usual, contact your account managers if you have any additional questions!

Victoria Day Holiday

Friday, May 15th, 2009
Queen Elizabeth II

Queen Elizabeth II

The May long weekend is almost upon us, as we celebrate this day in Canada of the birthdays of Queen Victoria and Queen Elizabeth II. Please be reminded that our office will be closed on Monday, May 18, 2009, any inquiries received over the long weekend will be answered promptly on the next business day.

Event Post-Mortem – Ad:Tech San Francisco

Wednesday, May 13th, 2009

MyAdMarket would like to thank everyone that dropped by our booth to meet with our team at Ad:Tech San Francisco. To those who missed us or could not make it to the show, we hope to see you at the next event! The show had great results as we got to meet with a lot of wonderful people and understand more about the companies they represent. We would like to congratulate all the lucky winners for our draw:


Kevin Linden
$500 Traffic Coupon:
Kevin Linden of EmailDirect

Abdullah Javed
$300 Traffic Coupon:
Abdullah Javed of Digital Assembly Sonia Arredondo of Transaction Clearing


$100 Traffic Coupon:
Vincent Vergonjean of French-Kitch


Feel free to drop us a line anytime! info@myadmarket.com We’ll catch you at the next show, SES Toronto!