One commonly asked question is whether or not our solution provides graphical reports. The answer is: Yes! Our system generates graphical reports in all three modules: the administrator interface, the advertiser interface, and the publisher interface. There are a heap of benefits of using graphical reports, including reducing decision-making time by taking in data more quickly and spotting trends more easily. With graphical reporting tools, you can focus your efforts on other more important aspects, like optimizing your campaigns!

Here is a sample advertiser graphical report:

Here is a sample publisher graphical report:

Visit our website for more info! http://www.myadmarket.com

For example:
Right now, the common Publisher Share Rate is 50% for all publishers. If one publisher website has really good quality, you may want to increase this publisher profit share to 60%. You will need to set site share % to:
(60/50)x100 = 120%

If one publisher website has poor quality, you may want to decrease this publisher profit share to 40%. You will need to set site share % to:
(40/50)x100 = 80%

We’re periodically providing you with system enhancements to increase efficiency and effectiveness. We would be very grateful if you let us know your feedback. Send us an inquiry at anytime.

“An ad exchange’s best analogy is Wall Street, where buyers and sellers use different brokerage firms (in this case, ad networks) but all trade in a central market (in this case, the ad exchange). Of course, some publishers and advertisers are trading in the exchange directly. Like the stock market’s shares, impressions are priced, bought and sold based on supply and demand… It makes it easier to access inventory that might be otherwise impossible for an advertiser to access, like user-generated content or niche sites that don’t have a relationship with an ad network. And it regulates pricing [because] the value of inventory is based on demand for that inventory.”

View article

Ad exchanges will continue to play a vital role to networks in providing a medium to buy and sell distressed inventory. An auction based bidding system will greatly enhance the exchange activity because buyers have total control over what they pay.

We’ve released a new feature in the publisher admin panel. There are now three new options where a site’s traffic can be redirected. You can find these options at the site settings page in the admin panel, under ‘Ads Selection.’

The three new options are:

1. All Ads – This setting will send the site’s traffic to all campaigns in your own network and the campaigns in your partnered networks within the exchange.
2. Partner Network Ads – This setting will send the site’s traffic only to your partnered networks.
3. Ads Target This Site Only – This setting will only work with site targeted campaigns. With this option selected, the site’s traffic will not be sent to any keyword or channel targeted campaigns. In other words, this site will not send any traffic unless the network administrator targets this site to specific campaigns. This setting needs to be used with extra caution, as advertisers will not have the ability to target this site because they will not see this site in their campaigns’ reports. You can use this option to directly sell a site’s traffic to a particular campaign.

This enhanced flexibility will help you further optimize the performance of your quality sites. Not to mention, advertisers can also choose where they want their ads to be displayed. Campaigns can be selected to be displayed on one of three options:

1. Within Network – Distribute ads only on the network’s publisher sites.
2. Partner Network – Distribute ads on other advertising networks to increase coverage.
3. All Networks – Distribute ads on publisher sites across all networks.

Note: Currently, all CPA campaigns do not support the ‘traffic network’ feature.

Is our hard-work showing? Let us know how we’re doing!