Ad Exchange

Many people in the past have asked, ‘what’s the difference between an ad network, ad serving system, and an ad exchange?’ To simplify this matter, we know that an ad serving system serves ads on websites, monitor clicks, and reports the number of clicks received. An ad network uses an ad serving system to manage its network of advertisers, so that publishers can gain greater access to ad inventory.

An ad exchange connects different ad servers (publisher ad servers, advertiser ad servers, ad network servers, ad agencies) which streamline the buying and selling process, since ad servers can determine information such as how much money an advertiser owes, which publisher sites are generating the most profitable traffic, and so forth. Fundamentally, an ad exchange is an ad server using one centralized system. The exchange is an ecosystem where several ad servers using different ad serving technologies are all integrated into one place. This significantly reduces backend work, since the technology will work across all publishers and advertisers contained within the exchange. The following diagram illustrates a simple ad exchange. MyAdMarket’s advertising exchange connects advertisers and publishers and returns the maximum profit potential for every single impression served on your websites.

Ad Exchange Diagram

Ad Exchange Diagram

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