I came across a pretty interesting article this morning, called Digital Agencies Have It All Wrong by John Heenan.

As we are launching our “Ad Management System For Agencies”, this article put the needs of agencies in today’s world, which is exactly what we are offering to agencies.

The article discussed different types of marketing tactics that agencies used such as the importance of online experiences versus the traditional marketing tactics and comparison of the digital to analog world, which is quite interesting and basically goes hand in hand.  In summary, you would need a mixture of tactics from both worlds in order to run a successful marketing campaign.

One point that I agree with the article is that agencies ‘lagged behind the development of new technologies and techniques’ in which is very true. Coming across these kinds of conversations with my agency clients they all agree with this point. Therefore, MyAdMarket just introduced our “Ad Management System For Agencies” in which we are helping agencies cover the development costs of new technologies needed to sell to your informed clients.

The platform is based on a contextual technology so keywords and channels are targeting the right audience.  Additional features include, behavioural targeting, geo-targeting, publisher site targeting and run of network targeting. The platform will also allow you to partner with other networks within the system and as an agency you will be offered exclusive agency rates. We also provide pixel codes so you and your advertisers can monitor and review the performances campaigns and optimize it as necessary. In addition to the many features our system supports, we do have user friendly reports so that monitoring and reviewing campaigns can be done on the go with ease.

We are currently promoting the “Ad Management System For Agencies” at the moment, to review the special offers or learn more feel free to visit http://myadmarket.com/agency/.

Happy Holidays Everyone!

MyAdMarket will be closed on Monday February 16, 2010, as it’s Family Day in Canada, but operations will resume on Tuesday February 17, 2010.

There’s so many holidays this weekend and it’s a long weekend for both US and Canada, as it’s Washington Day and Family Day respectively. I would like to wish everyone a happy, warm and safe long weekend, and enjoy the special times with your family and friends.

Dear network partners,

A new powerful feature has just been introduced for your ad network to block specific campaigns from your network partners.

To view the feature please visit http://admin.yourdomain.com/network_campaign_search.php

Select a partner network and click submit

Results will be returned for campaigns from the particular network.

Click on Detail to view campaign information.

At the campaign info page you will be able to do 2 actions
You can either block or unblock a campaign, make sure you click update
Also you will be able to view the actual creative or URL of the ad

Please contact us if you have any questions or concerns regarding this new feature.

Happy New Year Everyone!

I would like to inform you that MyAdMarket is back to work and we will shortly respond to all your inquiries.

Hello Everyone!

Please note our office will be closed from December 24th to 28th and December 31 to January 3rd, 2010. We hope everyone will have a safe and Happy Holidays and a Happy New Year!