I came across a pretty interesting article this morning, called Digital Agencies Have It All Wrong by John Heenan.

As we are launching our “Ad Management System For Agencies”, this article put the needs of agencies in today’s world, which is exactly what we are offering to agencies.

The article discussed different types of marketing tactics that agencies used such as the importance of online experiences versus the traditional marketing tactics and comparison of the digital to analog world, which is quite interesting and basically goes hand in hand.  In summary, you would need a mixture of tactics from both worlds in order to run a successful marketing campaign.

One point that I agree with the article is that agencies ‘lagged behind the development of new technologies and techniques’ in which is very true. Coming across these kinds of conversations with my agency clients they all agree with this point. Therefore, MyAdMarket just introduced our “Ad Management System For Agencies” in which we are helping agencies cover the development costs of new technologies needed to sell to your informed clients.

The platform is based on a contextual technology so keywords and channels are targeting the right audience.  Additional features include, behavioural targeting, geo-targeting, publisher site targeting and run of network targeting. The platform will also allow you to partner with other networks within the system and as an agency you will be offered exclusive agency rates. We also provide pixel codes so you and your advertisers can monitor and review the performances campaigns and optimize it as necessary. In addition to the many features our system supports, we do have user friendly reports so that monitoring and reviewing campaigns can be done on the go with ease.

We are currently promoting the “Ad Management System For Agencies” at the moment, to review the special offers or learn more feel free to visit http://myadmarket.com/agency/.

Dear network partners,

A new powerful feature has just been introduced for your ad network to block specific campaigns from your network partners.

To view the feature please visit http://admin.yourdomain.com/network_campaign_search.php

Select a partner network and click submit

Results will be returned for campaigns from the particular network.

Click on Detail to view campaign information.

At the campaign info page you will be able to do 2 actions
You can either block or unblock a campaign, make sure you click update
Also you will be able to view the actual creative or URL of the ad

Please contact us if you have any questions or concerns regarding this new feature.

The Unsold XML Site Report is a fairly useful tool for all networks within MyAdMarket. As most networks have XML partners this report can help you monetize your XML traffic better.

The report basically will summarize for a specific date, the network and site that provided you the amount of unsold XML traffic. From the network ids and site ids you would be able to identify your partners which have the unsold traffic and try to communicate with them to lower the unsold.

You can find the report here:

MyAdMarket would like to inform all current clients using our ad serving platform about a code enhancement that we’ve done. As most of our clients are already informed about this subject earlier, many of our clients has changed their codes from an earlier version to the enhanced version we are using now.  We would like to make sure that all our clients are notified about the change as the old code would not longer work.

If you have any concerns, please contact your account manager.

A new report, active keywords report was recently released for our ad system. This report will be beneficial for both publishers and advertisers. For publishers, the webmasters will be able to know which keywords are popular. They can create webpages which are related to the keywords in the report. From the report you can see how many campaigns are targeting the same keywords. Therefore, optimization can be performed on campaigns for advertisers.